Place Branding: Connecting Tourist Experiences to Territories

  • Fabio Corbisiero Universit√† degli Studi di Napoli Federico II
Keywords: Place branding

Abstract

Tourism involves different organizations with different aims, such as public or private sectors nongovernmental or associations and even communities. Even in the context of marketing concerns, more
specifically in the promotion and branding of a location, the scenario of various stakeholders is
evident (e.g. a city, a region or a country). Countries, cities, and areas that serve as tourist destinations
compete with one another to draw visitors, residents, and business investment.

Downloads

Download data is not yet available.
Published
2023-01-09
How to Cite
CorbisieroF. (2023). Place Branding: Connecting Tourist Experiences to Territories. Fuori Luogo. Rivista Di Sociologia Del Territorio, Turismo, Tecnologia, 13(3), 10-11. https://doi.org/10.6093/2723-9608/9728