Place Branding: Connecting Tourist Experiences to Territories

Abstract

Tourism involves different organizations with different aims, such as public or private sectors nongovernmental or associations and even communities. Even in the context of marketing concerns, more
specifically in the promotion and branding of a location, the scenario of various stakeholders is
evident (e.g. a city, a region or a country). Countries, cities, and areas that serve as tourist destinations
compete with one another to draw visitors, residents, and business investment.